“By aligning a social gaming component with our upcoming launch of Back to the Future: The Game on various platforms, we will utilize the drawing power of social media to maximize the effectiveness of all our efforts with the franchise,”
said Steve Allison, Senior Vice President of Marketing for Telltale Games.
“This extension to our product launches is a decisive step in our growth strategy to establish closer connections to our consumers. Social gaming is also a great medium for breaking through competitive noise and the confusion of media fragmentation so that we can communicate directly with a focused, pre-qualified consumer.”
FB App info:
Created through an agreement with Universal Partnerships and Licensing, and developed with acclaimed online games developer, Mediatonic, Back to the Future: Blitz Through Time is a free-to-play race against time. Players need to match the unstable molecules inside the Time Machine’s Flux Capacitor to trigger chemical reactions that enable time travel. Fans create speeds of 88 mph and jump to a new era to unlock special point multipliers.
Back to the Future: Blitz Through Time will keep players coming back daily with an ongoing competition between Facebook friends for high scores. Badges and achievements are awarded for repeat play and for surpassing game milestones that they can share with friends. Time travelers will also be offered chances to win special prizes.
- Back to the Future comes to Facebook at 88 mph, Great Scott! (games.com)
- Telltale releases free match-three Back to the Future puzzle game on Facebook (joystiq.com)